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SE MBA Marketing
Management

SE MBA Marketing Management is an advanced program for managers and business professionals seeking to strengthen their marketing expertise, improve strategic decision-making, and lead marketing functions in complex and rapidly changing business environments.

The program integrates contemporary marketing management principles, practical tools, and real-world business cases. Participants learn to identify market opportunities, analyze customer behavior, develop effective marketing strategies, and coordinate key marketing activities in alignment with organizational objectives.

Graduates are prepared to apply effective marketing management practices across industries, implement solutions that strengthen competitive positioning and market performance, and contribute to sustainable business growth.

— Program —

About the Program

Program Details

Duration: 6 months

Certificates & Diplomas

SE MBA Marketing Management Certificate (USA)

Tuition Fee

6500$

Program Modules

  • Marketing management in a global competitive environment

  • The role of marketing in value creation, value communication, value capture, and business growth

  • Author’s marketing management framework

  • Market research, market intelligence, and customer insights

  • Consumer and organizational buying behavior

  • Market segmentation and target market selection

  • Customer value proposition and market positioning

  • Marketing planning and alignment with business objectives

  • Product and service portfolio management

  • Product life cycle management and market-driven innovation

  • Brand management and brand equity development

  • Pricing decisions, value-based pricing, and revenue optimization

  • Distribution channels and route-to-market management

  • Integrated marketing communications and promotional strategy

  • Digital marketing, social media, and content management

  • Omnichannel marketing and customer journey management

  • Customer acquisition, conversion, and growth

  • Customer relationship management, retention, loyalty, and lifetime value

  • Customer experience and service management

  • Marketing organization design and marketing-sales alignment

  • Marketing budgets and resource allocation

  • Marketing analytics, experimentation, and demand forecasting

  • AI-assisted customer analysis, personalization, automation, and decision support

  • Marketing performance measurement, ROI, control, and continuous improvement

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