Marketing
Strategy
MARKETING STRATEGY is a practic course in marketing that is designed for managers who aspire to or are recently managing marketing at a strategic level. It is also for anyone who wants to understand the contribution marketing can make to shaping the strategic direction of any organisation; through a better understanding of strategic marketing activities, you will be able to increase your contribution and influence in your organisation.
About the program
Duration is 5 months
Practical components
Various tasks in the form of business cases, tests, crosswords; templates, checklists, business projects under own activities
Result
Development of a marketing strategy and plan of a product/service
Program modules:
Module 1. Concept and organization of marketing activity in a Company
Module 2. The marketing environment of a Company
Module 3. Demand as an object of marketing
Module 4. Marketing communications
Module 5. Product strategy
Module 6. Price strategy
Module 7. Marketing channels
Module 8. Marketing research
Module 9. Marketing strategies
Module 10. Digital strategy
Educational fee is $ 3500
Request detailed regarding the date of start, groups and places available, special offers for your region