Marketing
Strategy
MARKETING STRATEGY is a practic course for marketing managers. The course is developed by IMA World Wide Inc., USA and AFW Wirtschaftsakademie Bad Harzburg GmbH, Germany.
— Program —
About the program
Duration is 5 month
Practical components
Various tasks in the form of business cases, tests, crosswords; templates, checklists, business projects under own activities.
Result
Development of a marketing strategy and plan of a product/service.
Program modules:
Module 1. Concept and organization of marketing activity in a Company
Module 2. The marketing environment of a Company
Module 3. Demand as an object of marketing
Module 4. Marketing communications
Module 5. Product strategy
Module 6. Price strategy
Module 7. Marketing channels
Module 8. Marketing research
Module 9. Marketing strategies
Module 10. Digital strategy
Educational fee is $ 1500
Request detailed information to get the detailed content of the course, the list of templates and check lists provided, final documents and discounts available.