Home » Programs » Marketing Strategy


MARKETING STRATEGY is a practic course in marketing that is designed for managers who aspire to or are recently managing marketing at a strategic level. It is also for anyone who wants to understand the contribution marketing can make to shaping the strategic direction of any organisation; through a better understanding of strategic marketing activities, you will be able to increase your contribution and influence in your organisation.

— Program —

About the program

Duration is 5 months

Practical components

Various tasks in the form of business cases, tests, crosswords; templates, checklists, business projects under own activities


Development of a marketing strategy and plan of a product/service

Program modules:

Module 1. Concept and organization of marketing activity in a Company

Module 2. The marketing environment of a Company

Module 3. Demand as an object of marketing

Module 4. Marketing communications

Module 5. Product strategy

Module 6. Price strategy

Module 7. Marketing channels

Module 8. Marketing research

Module 9. Marketing strategies

Module 10. Digital strategy

Educational fee is $ 3500

Request detailed regarding the date of start, groups and places available, special offers for your region

Request information:

1 Step 1