Marketing Strategy

MARKETING STRATEGY is a practic course for Marketing Managers and Head of Marketing . The course is the part of the MBA program, which is developed by International Management Academy World Wide (New York, USA) and Academy of AFW Wirtschaftsakademie Bad Harzburg GmbH, (Bad Harzburg, Germany).

Duration: 4 months.  The education based on authors marketing books (Germany, USA, CIS) of the MBA program.

Practical components: various tasks in the form of business cases, tests, crosswords; templates, checklists, business projects under own activities.

Result: development of a marketing strategy and plan of a Company.

Program modules:

Module 1. Concept and organization of marketing activity in a Company

Module 2. The marketing environment of a Company

Module 3. Demand as an object of marketing

Module 4. Marketing communications

Module 5. Product strategy

Module 6. Price strategy

Module 7. Marketing channels

Module 8. Marketing research

Module 9. Marketing strategies

Module 10. Online marketing strategy

Educational fee is $ 1500

Request detailed information of the program to learn the detailed program of the course, find out the list of templates and check lists provided, final documents and discounts available.

Request information