Internet Marketing for Executives is the 2 months practical course in Internet Marketing for Executives and Business Owners
Educational period: 2 months in distance.
The goal of education:
- To form an understanding of the Internet marketing tools;
- To define KPIs for Internet marketing activities;
- To communicate properly with online marketing contractors/subordinates;
- To control contractors/subordinates in internet marketing effectively;
- To learn how to build a digital funnel;
- To develop an Internet marketing strategy for your company/product/service.
The program includes:
- Educational materials
- Templates and checklists (word/pdf/excel)
- The final practical task checked by the tutor of the program.
- The main tools of Internet marketing
- Web analytics; key KPIs
- Content marketing; content marketing strategy; key KPIs
- Contextual advertisement (PPC); efficiency; remarketing
- Media advertisement; key KPIs
- Teaser advertisement
- SMM; SMM strategy
- Email marketing; key KPIs; Overview of key services for email marketing
- Affiliate marketing
- Viral marketing
- Hidden marketing
- Digital funnel
- Internet marketing strategy; the main types of strategies; step-by-step development plan.
Find out about the availability of special offers in your country, the Academy’s loyalty program and possible discounts.