Marketing Mix Strategies

Marketing mix strategies is the 2-month practical course, which is the part of the Strategic Marketing program, as well as the MBA program. The marketing mix model is one of the main elements of any business strategy.

Educational format: in distance with a real tutor (real CEO/business trainer, TOP manager).

The program includes:

  • 125 pages of the author’s structured material, presented in the form of step-by-step instructions,
  • tables, figures and practical conclusions
  • video lectures and video presentations
  • templates and check lists
  • analytical tests
  • the final practical task, verified by the program tutor.

List of templates and checklists provided:

  • marketing mix analysis checklist
  • product optimal price calculation (excel)
  • detailed competitive market analysis according to the marketing mix (excel)
  • effectiveness of advertising campaigns report (excel)
  • advertising budget calculation (excel)
  • calculation of the promotions  effectiveness (excel)

Results:

  • Obtaining a knowledge on the marketing mix model
  • Formed skills of analysis and development of a marketing mix strategies
  • Developed marketing mix strategies
  • Detailed competitive market analysis with the help of template
  • Calculation of the optimal price with the help of template
  • Ready advertising budget calculation
  • Skills in effectiveness of advertising campaigns report  development with the help of template
  • Feedback from a real tutor (CEO / business consultant, TOP manager)

Content:

  • Marketing mix 4P basic model
  • 5P model
  • 7P model
  • Marketing communication strategies
  • Forms of communication
  • Advertising
  • Public relations (PR)
  • Sales promotion activities
  • Direct marketing
  • Internet marketing
  • Personal sales
  • Merchandising
  • Advantages and disadvantages of forms and types of advertising
  • Stages of communication forms development
  • Target audience selection
  • AIDA model
  • Efficiency indicators
  • Quality of advertising campaigns analysis
  • Effectiveness of advertising costs analysis
  • Advertising performance annual report
  • PR campaigns effectiveness evaluation
  • Content analysis
  • The principles of advertising budget formation
  • Product Strategies
  • New Product Development
  • Product Lifecycle Marketing
  • Characteristics, goals and marketing strategies of Product Lifecycle
  • Quality and competitiveness
  • Brand management
  • Pricing strategies
  • Marketing Pricing Factors
  • Price Marketing Guidelines Based on Consumer Perceptions of Quality
  • The strategic goals of the company as a factor of the level and behavior of prices
  • Marketing Pricing Methods
  • Marketing Pricing Tactics
  • Sales strategies
  • Distribution channels
  • Distributor selection strategies
  • Relations in distribution channels
  • Forms of control and stimulation of the distributors
  • Strategies for the company to attract distributors
  • Types of competition in distribution channels
  • Franchising

Find out about the availability of special offers in your country, the Academy’s loyalty program and possible discounts.

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