Strategic marketing

STRATEGIC MARKETING is a practic course for marketing managers and marketing directors. The course is the part of the MBA program, which is developed by the Academy of AFW Wirtschaftsakademie Bad Harzburg GmbH, (Bad Harzburg, Germany) and  the International Management Academy World Wide (New York, USA).

Duration: 6 months at the specialized educational platform. The education based on authors marketing books (Germany, USA, CIS) of the MBA program.

Practical components: various tasks in the form of business cases, tests, crosswords; templates, checklists, business projects under own activities.

Result: development of a marketing strategy and plan for your company.

Program modules:

Module 1. Concept and marketing organization

Module 2. The marketing environment of the company

Module 3. Demand as an object of marketing

Module 4. Marketing communications

Module 5. Product strategy

Module 6. Price strategy

Module 7. Marketing channels

Module 8. Marketing research

Module 9. Marketing strategies

Module 10. Online marketing strategy

Request detailed information of the program to learn the detailed program of the course, find out the list of templates and check lists provided, final documents and discounts available.

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